SEO is the abbreviated term for search engine optimisation. This is the means by which the search engines can understand the subject matter of a page and where it should appear in search results.
Websites with a clear intent tend to do much better in search results for the chosen area. Authority is then established by high quality backlinks and other signals that tell search engines your website is worth visiting.
Nowadays you very rarely pick up the Yellow Pages when looking for a product or service. It's far more likely that you go to Google or Bing and type in the words you are looking for. That's probably how you arrived here and there is no point building a beautiful website if nobody will see it.
Most web designers throw in a few random keywords (which is pointless) and a rushed description without any research. Some will offer dodgy guarantees about putting your website on page one of the search results that should be treated with great scepticism.
There is already a big boost to your Google search rankings simply from having a fast loading responsive website, but you can go much further by including a well defined sitemap, image tags, structured meta data and the correct usage of header tags.
Improving social media visuals to boost your online presence can also be done by adding well thought out Facebook Open Graph details and a Twitter card. This in turn can lead to a higher profile for your website on the internet.
Google likes to see high quality, unique content with incoming backlinks from trusted sources that develop slowly at a natural pace. Effectively, they are looking for legitimate websites that are regularly updated.
There are no magic wands or shortcuts to obtain a high search ranking and it does take time, especially in competitive areas, but I can get you started with the right strategy by understanding you, your business and above all your customers.
A web design agency in St Austell, Cornwall creating responsive websites for mobile, tablet or desktop devices from just £275. Services include SEO Optimisation, Website Design, Website Maintenance, Mobile Friendly Newsletters, Photography, Web Hosting and CloudFlare CDN Setup.