All businesses, both large and small, need a modern website to present their products or services in a positive manner and this is where older sites automatically fall down, both technically and creatively.
Nowadays a website needs to work seamlessly on mobile, tablet and desktop computers. It's vital that potential customers can access the information they want quickly and easily.
Anybody can build a website nowadays, but few can design one and my goal is always to put the website visitor first. As Steve Jobs once said, design is not just what it looks like and feels like. Design is how it works.
The most effective websites tend to be very clean with clearly legible text and I am a great believer in allowing empty space, so that a design can breath. It helps if you can navigate through a site without confronting a jumbled mess.
A website is the first point of contact for most new customers, so it's important that the right balance is found. Sometimes I'll spend hours just playing with colour combinations and then decide it looks best on plain white. Every site is different.
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